When you submit your whisky, cognac, rum and fine spirits this is your opportunity to get people interested in your lots and encourage them to bid.
Potential buyers are more likely to bid on lots with a good description, all relevant information displayed clearly and, of course, beautiful photos.
Please keep in mind our whisky auctions are in English only. Our international bidders all understand the ‘universal label language’.
To help encourage potential buyers to bid on your lot, you should include a detailed description of your object(s). This should be thorough and honest, and follow the guidelines on the next page.
If you are using our website to upload your lots, tips will appear to give you guidance about what information we need to know about your lot. The fields that you fill in help to present the information in a way that’s easy for the buyer to read.
The required information includes:
- Object/type of spirit
- Year, bottling year
- Producer, name of spirit
- Number of bottles
- Bottle size
- Fill level (if the fill level is not visible then please weigh the bottle and provide the weight in grams in the description)
Including strong photographs is key to catching buyers’ eyes, ensuring they bid on your lot.
Of course, buying online means potential bidders do not get a chance to see your lot in person, therefore detailed and high quality photographs are very important.
To allow our experts, as well as our bidders, to get the right impression of an item, we require:
- A photograph of the entire lot, including original packaging if any
- If the fill level of the bottle(s) is not visible in the above mentioned photograph, please add photographs that do show the fill level(s)
- A close-up of the front and back labels
- A close-up of the capsule(s)
- Close-ups of the tax seal
- A close-up of the rotation number or laser printed code (often situated on the backside of front label or printed on the glass)
- If bottled before 1990 or the estimated value is more than €300, please photograph the glass codes on the bottom of the bottle
- Photograph your item in front of a plain and neutral background, preferably a white wall.
- Make sure you avoid any distracting background, such as a shop interior or outdoors.
Photos should show nothing else but the item(s) you want to put up for auction.
Please avoid any self-portraits. We won't accept images in which the object is held by a person.
- Bidders are interested in seeing as many details as possible. Therefore, please always include images of the back, bottom, top, sides and from the inside where applicable. In case of several items, please photograph the all offered items together as well as every item separately.
- Provide specific sharp images of details, such as a signature or monogram, any decorative details, a logo, title or inscription(s) and, where relevant, of the inside.
Signs of wear and tear or (minor) damage must be very clearly shown in images. Include sharp detail images of repaired or restored parts.
Inflatable airbags for bottles are highly recommended, as are thick cardboard boxes. Polystyrene/styrofoam bottle protectors are also suitable.
We strongly recommend wrapping the capsule and labels of the bottle with cling film or parafilm, before shipping.
Use insured shipping with a Track & Trace code for your shipment.
Some countries may have restrictions on importing alcohol. If you are aware of restrictions placed on items going from your country of residence to another, then please mention this in the lot description to help bidders. Example: Before placing your bid, please be aware of the rules your country of residence may apply when importing alcohol.
Image Guidelines - example lot
Now that you know exactly what you need in order to create a fantastic lot, it’s time to start selling your whisky, cognac, rum and fine spirits. Start submitting your special objects for auction.
We look forward to receiving your lots soon - our experts can’t wait to see what you have to offer!