When you submit your diamonds, this is your opportunity to get people interested in your lots and encourage them to bid.
Potential buyers are more likely to bid on lots with a good description, all relevant information displayed clearly and, of course, beautiful photos.
To help encourage potential buyers to bid on your lot, you should include a detailed description of your object(s). This should be thorough and honest, and follow the guidelines on the next section.
If you are using our website to upload your lots, tips will appear to give you guidance about what information we need to know about your lot. The fields that you fill in help to present the information in a way that’s easy for the buyer to read.
The required information includes:
- Diamond weight (in carat)
- Colour (please mention treatment if applicable)
- Clarity (please mention treatment if applicable)
- Certificate (number certificate, date and place)
- Sealed in blister if applicable - laser inscribed if applicable
- Additional description: all detailed and relevant information about the diamond, shipping, tax etc.
When adding extra details, please mention any additional cost or additional steps that the buyer might come across when purchasing your item.
Including strong photographs is key to catching buyers’ eyes, ensuring they bid on your lot.
Of course, buying online means potential bidders do not get a chance to see your lot in person, therefore detailed and high quality photographs are very important.
To allow our experts, as well as our bidders, to get the right impression of an item, we require:
- a 360 degree view of the item
- clearly readable image(s) of the certification report
- Photograph the diamond in front of a plain and neutral background, preferably a white wall.
- Photos should show nothing else but the diamond(s) you want to put up for auction and the paper certificate in its own picture.
- Make sure you avoid any distracting background, only the loose diamond, the sealed or the paper certificate are allowed in the picture.
- All images must be original photographs taken by the seller. Stock pictures, other sellers' pictures and screenshots are not suitable. Images in which the object is held by a person are not appropriate.
- Bidders are interested in seeing as many details as possible. Therefore, please always include images of the top and back of the blister in sealed diamonds and the crown, girdle and pavilion in loose diamonds. If you have several items in one lot, please photograph all offered items together as well as every item separately. All submissions require a photograph of the paper certificate.
- Provide sharp, specific images of details, such as inclusions. Unenhanced images are preferred.
Now that you know exactly what you need in order to create a fantastic lot, it’s time to start selling your diamonds. Start submitting your special objects for auction.
We look forward to receiving your lots soon - our experts can’t wait to see what you have to offer!