Potential buyers are more likely to bid on lots with a good description, all relevant information displayed clearly and, of course, beautiful photos.
To help encourage potential buyers to bid on your lot, you should include a detailed description of your object(s). This should be thorough and honest, and follow the guidelines on the next page.
If you are using our website to upload your lots, tips will appear to give you guidance about what information we need to know about your lot. The fields that you fill in help to present the information in a way that’s easy for the buyer to read.
The required information includes:
- Brand and model name
- Year of production (or era if not known)
- Gender: men's or women's watch
- Diameter of the case without crown
- Material and fineness of the case (e.g. steel or 14 carat gold).
- Weight of the watch in grams (if made of solid 9.14 or 18 carat gold)
- Material and size of the strap or bracelet
- Detailed description of the originality of the watch: service or aftermarket parts should be mentioned and photographed
- Description of the condition - any blemishes should be advised
- Please tell us what kind of documentation is present
Including strong photographs is key to catching buyers’ eyes, ensuring they bid on your lot.
Of course, buying online means potential bidders do not get a chance to see your lot in person, therefore detailed and high quality photographs are very important.
To allow our experts, as well as our bidders, to get the right impression of an item, we require a minimum of 5 high quality photos, giving:
- a 360 degree view of the item
- close-ups of important details, according to the guidelines on the next page
- We ask at least 5 very clear high resolution pictures of the front, sides, back, strap & buckle and accessories. For certain brands and models, experts may ask extra pictures of the serial number, paperwork, reference number and other details.
- Photograph your watch in front of a plain, neutral background.
- Make sure the photos only show the object(s) you want to put up for auction. Please also avoid any self portraits, bare fingers, hands or other body parts.
- Please provide close-up photos of all marks, hallmarks and serial numbers.
- Also include pictures of the original warranty documentation, sales receipts, service papers and all other relevant paperwork.
- Make sure you provide sharp, high quality images, only presenting the watch you want to offer for auction.
- In case you have several items, please photograph all offered items together as well as every item separately.